Hello there! I'm Carol, Sr Product Designer ✏️
Designing products with specialized UX thinking and UI that actually work
I specialise in solving ambiguous problems, defining product direction, and translating complexity into scalable, intuitive experiences, combining strong UX thinking with high-quality UI craft.
Building a new and flexible app for your coworkers
Building the proposal and solutions for an outdated institutional app lacking data, in a fast way that delivers impact and results.
⭐ 100% increase in reviews
🔍 Building research methods without resources
✏️ Redesign for new framework and insertion of the design system
Transforming UX/UI for the Western Market
Increasing user engagement and NPS for the Booyah app by redesigning it to resonate with the target audience — Latin Americans. My role was to adapt and translate the original Eastern design language into a Western cultural context.
🎨 UI KIt creation
🔍 User research & testing
💻 Redesigned the app to align with the western market
From outdated SaaS to efficient care delivery
I listened to dozens of specialists through research, usability testing, perception studies, and data analysis to fix their main pain point — an outdated system.
🎨 Evolving an outdated design system
📊 User Testing & KPIs into the roadmap after 6 months
👩⚕️ Designing with numbers and humanisation
Selected work
here are some of the projects I’ve loved crafting
what they say
Real feedback from people who worked with Carol
"I could hand Carol the messiest, most complex design challenge and she'd come back with solutions that made me think 'why didn't I see that?' She brings motion, game UI, illustration... all those fundamentals that are becoming rare these days. She raised the bar for our entire design team." at linkedin
Brenner Cruvinel
Head of Design
Managed directly
"She has this incredible ability to come up with brilliant visual solutions in just minutes, and she explains her thought process and the design principles behind it in such a clear, engaging way. Carol also taught me how to organize documentation in a scalable, accessible way." at linkedin
Caroline Vieira
Jr Product Designer
Carol was Senior to Caroline
